A corporate website should reflect trust, professionalism, and industry authority. To achieve this, I developed a consistent visual identity that aligns with the brand’s core values.
- Chose a clean, professional color scheme to reflect trust, innovation, and medical/scientific credibility.
- Used accent colors for CTAs (Call-to-Actions) to guide users toward key actions.
- Used a modern, sans-serif font for readability and a sleek, corporate feel.
- Implemented hierarchy in text styling (e.g., bold headlines, lighter body text) to enhance scannability.
- Incorporated high-quality product images to showcase the precision of laboratory equipment.
- Designed custom icons & illustrations to represent technical product features clearly.
A corporate website with a vast product range requires a well-structured layout and intuitive navigation to help users quickly find the information they need.
Clear & Intuitive Navigation:
- Designed a sticky, well-structured menu with clear product categories.
- Added a search bar with predictive text for quick product lookup.
- Included breadcrumb navigation to improve user flow.
Homepage Strategy:
Focused on a minimal yet informative hero section, with a concise brand message and a strong Call-to-Action (CTA).
- Implemented a featured product showcase with interactive hover effects.
- Highlighted trust signals (e.g., certifications, partnerships, testimonials) to reinforce credibility.
Product Page Optimization:
- Technical specifications in an easy-to-read format.
- CTA buttons ("Request Quote", "Download Brochure") placed strategically.
Mobile-First Approach:
- Designed mobile-friendly layouts with large tap targets, simplified menus, and optimized image loading for smooth performance.
Used progressive loading animations to keep users engaged on slow networks.
Design isn’t just about aesthetics—it also affects performance and accessibility.
Performance Optimization:
- Used lightweight UI components and compressed images to reduce load times.
- Implemented lazy loading for images and animations.
Accessibility Compliance (WCAG Standards):
- Ensured high color contrast for readability.
- Used alt text for images to support screen readers.
- Designed with keyboard navigability in mind for users with disabilities.
For designing wireframes, prototypes, and high-fidelity UI mockups.
For creating and editing high-quality product images, banners, and visual assets.
For building the website with a customizable CMS, ensuring easy content management.
For structuring and styling custom web pages, ensuring responsiveness and performance.