This project focused on creating a strong, professional, and cohesive brand identity for a leading corporate firm. The goal was to design a modern logo and extend the branding to office materials like letterheads, business cards, and envelopes, ensuring consistency and reflecting the company’s vision and values.
The company needed a brand identity that:
- Reflected its professional and trustworthy reputation.
- Differentiated it from competitors in a highly competitive industry.
- Maintained visual consistency across digital and print materials.
- Included well-designed office stationery like letterheads and business cards.
02 . The Solution
The Solution
A strategic approach was taken to build a powerful and adaptable visual identity.
The Client Discovery Phase
The brand needed to represent a corporate enterprise with a clean, simple, and formal design, free from unnecessary complexity, while effectively incorporating the company’s tagline with a clear and focused objective.
Research & Brainstorming
Research is all approximately reading the enterprise in extra detail, engaging in visible studies and drawing conclusions. The goal to better understand the client’s field in order to ensure that the solutions that I will later come up with can work for them effectively.
1. Sketch: The goal of sketching is to find a connection between an idea and the creation of a form.
2. Design: Now, the design part is all about translating your sketches into digital form and then further testing the viability of each concept.
Presentation & Delivery
The logo presentation focused on showcasing the versatility and strength of the new brand identity. It included: - Logo Variations: Full-color, monochrome, and icon-only versions for different use cases. - Mockups: Displayed the logo on business cards, letterheads, and digital platforms for real-world context. - Concept Rationale: Explained the thought process behind the design, including the symbolism of shapes, colors, and typography choices.
Style Guide
Adobe Photoshop
For designing and editing high-quality graphics for presentation.
